Change One Thing

You may have seen the recent TV promotions for the Boots ‘Change One Thing’ campaign, a simple, yet innovative approach to improving health and well being.

It is linked to the irresistible compulsion we seem to have for making numerous New Year resolutions – the vast majority of which are broken within the first week!

This campaign recognises that most of us make half-hearted promises to ourselves, which have little or no chance of succeeding, mainly because they are unrealistic, vague and lack planning. Many people also try to do too much – attempting several new challenges all at once.

The ‘Change One Thing’ promotion is based on the premise that introducing just one new step at a time can actually make a huge impact on someone’s life. It encourages us to be realistic about what we can achieve, to set timescales and to enlist the support of those around us.

The accompanying website is simple but effective - providing the opportunity to go through a prioritisation exercise to clarify our goals, to formally ‘pledge’ our commitment and even to receive motivational emails and mobile text alerts to keep us on track!

As a hypnotherapist and life coach, I applaud the efforts of such a campaign. Many of the people I work with suffer from this tendency to overload themselves with too many unrealistic, and rather vague ideas of what they want to achieve – and benefit greatly from a step by step approach, allowing them to feel in control and to actually measure and build on their success, instead of feeling like a failure!

MG